Start where you are
You do not need to have everything organised before asking for help. Kim starts by understanding your circumstances and what needs attention first.
Meet the people behind Lucro
Mortgage Adviser & Financial Educator
A clear explanation. A practical plan. Someone you can talk to.
Before moving into mortgage advice, Kim trained as a teacher. Today, she brings that same love of explaining things clearly to helping people understand their mortgage options.
Getting to know Kim
Making the complicated feel manageable.
Kim understands how easily financial decisions can become another thing on an already busy to-do list. Her approach starts with listening, understanding what matters to you and breaking the next steps into something manageable.
Having changed careers herself, she knows the value of being able to ask questions without feeling that you should already know the answer. She enjoys helping people work through terminology, paperwork and their options in plain English.
Alongside mortgage advice, Kim’s interest in financial education builds on her teaching background: helping people feel better informed, rather than overwhelmed.
“Can you explain that in plain English?”
“I would much rather someone ask me to explain something again than leave a conversation feeling uncertain.” Kim Williams
Beyond the job title
Three children. Three cats. A well-earned coffee.
Outside work, Kim enjoys family time, walks, good food and holidays. With three children and three cats, a day without too many plans is something to appreciate.
She describes herself as a calm straight-talker, with a love of chocolate and a sense of humour. Sunshine, a good coffee and a tidy house all make her day a little better.
Something you might not guess
Kim previously worked as cabin crew. These days, her dream purchase is a very big seven-seater SUV. As she puts it, her idea of an exciting plan has changed slightly.