The questions people ask us first
Straight answers, in the order people tend to ask them. If yours is not here, ask it directly and we will answer it the same way.
About the firm
What does the first meeting cost?
The first meeting is at our cost. It is a conversation about your circumstances and objectives, and we explain our charges in writing before any advice is given.
What does Lucro do?
Lucro is a London advice firm that brings financial planning, mortgage advice and insurance together under one roof for founders and business owners. Lucro Group Limited is an Appointed Representative of Quilter Financial Services Limited, which is authorised and regulated by the Financial Conduct Authority.
Is Lucro independent or restricted?
Restricted, and that applies to investment advice. It means we advise on a panel of investment solutions rather than the whole of the market, and we set out exactly which products and providers are in scope at the first meeting, before you pay anything or commit to anything. Mortgages work differently: our mortgage advice is representative of the whole of the market, though it does not include deals that you can only obtain by going direct to a lender.
Who is Lucro for?
Lucro is built for founders and business owners whose personal finances are closely tied to a company. If your income varies, assets sit inside the business and nobody is looking at the mortgage, pension and cover together, we can help bring the picture into one place.
Where is Lucro based?
Lucro Group Limited is based at 167-169 Great Portland Street, London W1W 5PF. We work with clients across the United Kingdom, in person in London and remotely elsewhere.
Does Lucro advise on business protection as well as personal cover?
Yes. We arrange key person cover, shareholder protection and relevant life alongside personal life, critical illness and income protection, and we look at them together rather than separately, so one illness cannot take out the household and the company at the same time.
Can Lucro help if my income comes from a limited company?
Yes, and it is the situation most of our clients are in. Lenders treat salary plus dividends, retained profit and short trading histories very differently from one another, so the same set of accounts can produce widely different borrowing outcomes depending on which lender sees them.
How much of my own time will this take?
Usually there are two main conversations, followed by whatever signatures are needed. The first is about understanding your position. The second covers what we recommend and why. We then handle the applications, underwriting and chasing.
Questions about a particular service
The detailed questions live on the page they belong to, so the answer sits next to the context it needs.
Financial planning
Fees, thresholds, company pension contributions, and what happens to arrangements you already hold.
Financial planning questionsMortgages
Borrowing as a director, trading history, two years or five, broker fees, and credit history.
Mortgage questionsInsurance
Critical illness against income protection, how much cover, trusts, death in service, and key person cover.
Protection questions